THE ROLE OF CUSTOMER DATA GOVERNANCE IN INCREASING THE COMPETITIVENESS OF MUSLIM MSMES IN THE GLOBAL E-COMMERCE MARKET
0000-0003-2627-4328Abstrak
This International Community Services (ICS) research aims to examine the role of customer data governance in increasing the competitiveness of Muslim Micro, Small, and Medium Enterprises (MSMEs) in the global e-commerce market. The activity was held on Sunday, 17 May 2026 at Kampung FELDA Hutan Percha, Selangor, Malaysia, through the collaboration of three higher education institutions: State Islamic University (UIN) Alauddin Makassar, University of Malaya Wales, and University of Kuala Lumpur (UniKL). The qualitative approach was used by participatory observation methods, in-depth interviews, and directed group discussions (FGD) with 32 Muslim MSME actors engaged in the halal culinary, handicrafts, and Islamic fashion sectors. The results show that good customer data governance including structured data collection, consumer behavior analytics, and privacy regulatory compliance significantly contributes to increased consumer trust, digital marketing efficiency, and cross-border market expansion. The main obstacles found include the limitations of digital literacy, the absence of an integrated CRM system, and the gap in understanding data protection regulations at the MSME level. This article recommends a data governance model based on Islamic values (trust, transparency, and fairness) as a strategic framework for Muslim MSMEs in the face of global e-commerce competition.
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This International Community Services (ICS) research aims to examine the role of customer data governance in increasing the competitiveness of Muslim Micro, Small, and Medium Enterprises (MSMEs) in the global e-commerce market. The activity was held on Sunday, 17 May 2026 at Kampung FELDA Hutan Percha, Selangor, Malaysia, through the collaboration of three higher education institutions: State Islamic University (UIN) Alauddin Makassar, University of Malaya Wales, and University of Kuala Lumpur (UniKL). The qualitative approach was used by participatory observation methods, in-depth interviews, and directed group discussions (FGD) with 32 Muslim MSME actors engaged in the halal culinary, handicrafts, and Islamic fashion sectors.
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| Record Field | Official Record Value |
|---|---|
| ASIA Index Record ID | ASIA-2026-170393 |
| Index Status | VERIFIED & INDEXED |
| Record Type | Scholarly Article |
| Publication Origin | APASIFIC Scholarly Ecosystem |
| Date Submit | 13 Agustus 2026 |
| Date Published | 22 Agustus 2026 |
| Record Version | 1.0 (Canonical Release) |
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| Field | Details |
|---|---|
| Article Title | THE ROLE OF CUSTOMER DATA GOVERNANCE IN INCREASING THE COMPETITIVENESS OF MUSLIM MSMES IN THE GLOBAL E-COMMERCE MARKET |
| DOI | 10.5281/zenodo.22051793 |
| Publication Venue / Journal | AJCS - Pengabdian Kepada Masyarakat (PKM) |
| ISSN / eISSN | Dalam Antrean |
| Subject Category | Community Services & Applied Development |
| Document Type / Language | Research Article · English |
3. Author & Research Identity
| Identity Element | Verification Details |
|---|---|
| Authors | HAIRANI AYU WAHYUNI, SUMARLIN, ARFAN IKHSAN, HUSRIL MAULANA, Audiya Latifah Arisandi, Kuah Chee Kin, Nurdeena Maisara Binti Rais, Lince Bulutoding, Berkah Rahmawati, Sahrul Gunawan |
| ORCID Registry | |
| Affiliations | UNIVERSITAS ISLAM NEGERI ALAUDDIN MAKASSAR; UNIVERSITAS NEGERI MEDAN; International Community Services Study in Kampung FELDA Hutan Percha |
| Author Identity Status | ✓ Verified & Provenance Resolved |
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| Source / Infrastructure | Status | Record / Evidence |
|---|---|---|
APASIFIC(30/30 pts) | ✓ Origin Verified | Internal Publication Record |
DOI / Zenodo(25/25 pts) | ✓ Verified | 10.5281/zenodo.22051793 |
Zenodo(15/15 pts) | ✓ Linked | Zenodo ID: 0 |
OpenAIRE(15/15 pts) | ✓ Discovered | European Research Graph Record |
ORCID(10/10 pts) | ✓ Connected | 1 Author ID Verified |
Google Scholar(5/5 pts) | ✓ Discoverable | Scholarly Discovery & Citation Observation |
5. ASIA Article Metrics (Individual)
| Article Metric | Value |
|---|---|
| Total CitationsNon-Self: 0 · Author Self: 0 · Journal Self: 0 | 0 |
| ASIA Article Score (AAS) | 72 |
| Citation Velocity | 1.2 / Year |
| Citation Network Status | Verified Citation Graph |
| Scholarly Chain Score | 90 / 100 |
| Metric Status | ACTIVE |
6. Journal-Level ASIA Metrics
| Journal Metric | Value |
|---|---|
| ASIA Citation Score (ACS)Corpus Network Density: 0.0158 | 9.15 |
| ASIA Scholarly Rank (ASR)Prestige-weighted Network Metric | 2.14 |
| ASIA Impact Factor (AIF) | 3.12 |
| ASIA Percentile | 94th Percentile |
| ASIA Metric Quartile | AM-Q1 |
| Category Rank | 9 / 100 |
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DOI
https://doi.org/10.5281/zenodo.22051793
VOL 1
EDISI 7
AUG
2026
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Sumarlin1, Hairani Ayu Wahyuni2, Arfan Iksan3, Husril Maulana4, Audiya Latifah Arisandi5, Kuah Chee Kin6, Nurdeena Maisara Binti Rais7, Lince Bulutoding8, Berkah Rahmawati9, Sahrul Gunawan10. (22 A). THE ROLE OF CUSTOMER DATA GOVERNANCE IN INCREASING THE COMPETITIVENESS OF MUSLIM MSMES IN THE GLOBAL E-COMMERCE MARKET. AJCS - Pengabdian Kepada Masyarakat (PKM), 1(7). https://doi.org/10.5281/zenodo.22051793
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